Posted By Bob Knotts on August 17, 2016
Nearly 700 State Farm agents now have full access to the Humanity Project’s unique, effective teen driver safety program. That’s every single State Farm agent in the state of Florida who can download and share our I Care program with teen drivers and their parents. For free. And more of these agents each week also are requesting hard copies of both I Care books. “I Care: Just Let Me Drive,” created by teens, for teens … and “I Care: Just Help Them Drive,” created by parents and teens specifically for the parents of young drivers.
Our program avoids scare tactics, which research shows do not effectively alter driving habits. Instead we use humor and clever writing to connect with young drivers and parents of young drivers. We also have a website with videos, an animated rap song and more. You’ll find that site at www.thehumanityproject.com/icare.
We must give a big shoutout to our great friend at State Farm for helping us reach these Florida insurance agents, who of course handle many thousands of clients for the largest insurance provider in the United States. Jose Soto is Public Affairs Community Specialist for State Farm in Florida – and he’s a man who is highly regarded by the many nonprofits and other community partners who know his work. We think the world of Jose and we’re always grateful for his vital assistance in helping the Humanity Project to expand our I Care program, thereby helping to prevent accidents, injuries and deaths.
We’re very pleased to know each and every State Farm agent in this large state now can share I Care with families from Tallahassee to the Keys. And later this fall the Humanity Project will unveil a new live version of I Care that we’ll bring to parent groups through an entertaining PowerPoint presentation. Stay tuned for more on that exciting news. For the meantime, our thanks again go out to State Farm – good neighbors indeed who help us to connect with more kids and parents who need our valuable teen driver safety program.